The Power of Video
We believe in using the power of video to tell our partners stories. Whether they are a global corporation or start up, trade body or association, a public sector body or a private sector business. There are plenty of statistics, especially when we look to the horizon and the future of video:
Here are just a few of the numbers that demonstrate the Power of Video:
60 percent of people will watch videos before they take a look at anything else.
56 percent of consumers surveyed suggested that if an organisation has a website, this should always include video content.
80 percent of those questioned suggested that videos showing how products or services work were important in helping them to learn about an organisation.
Video search results have a click-through rate that’s 41 percent higher than plain text and 50 percent of marketers and PR professionals consider videos to be the most effective types of content.
The higher that a website ranks on Google, the greater the visibility and traffic. A website is 50 times more likely to appear on the first page of results if it includes video content.
Online video accounts for in excess of 75 percent of mobile traffic.